Today, thanks to smart phones and mobile apps, everyone can take charge of many aspects of everyday life, from booking a trip to buying a book. By launching its “Ma Pharmacie” (My Pharmacy) app, Familiprix extends the concept even further and simplifies the pharmacist-customer relationship.
Who doesn’t have a grandmother who has trouble managing her pill dispenser or who forgets to renew her prescriptions? By preventing problems of this kind and providing more effective management of health-related information, the “Ma Pharmacie” application, which was created by the Mirego agency for Familiprix, meets a real need.
Users can renew their prescriptions, and those of loved ones, wherever they are. The “Mon assistant” feature of the application provides daily support to users. Reminders tell users to take their medication, renew their prescriptions, and make appointments to see the doctor for new prescriptions. Using a photo, the application can easily send a prescription to the pharmacist as soon as the user leaves the doctor’s office.
The locator tool helps users find the Familiprix nearest their home. Users can store their health profile on the application using a medicare-card photo and contact information and easily manage as many profiles as necessary. The “Espace Santé” (“health space”) section and the prescriptions section provide additional information on medical conditions and medications. Naturally, all of this information remains confidential.
We jotted down all possible functionalities on a board and gave our client Monopoly money to purchase whatever they deemed to be essential..
How did the team at Mirego decide to keep certain functionalities and discard others? “We tried an experiment with the client,” says Sébastien Morin, VP, strategy and user experience at Mirego. “We jotted down all possible functionalities on a board and gave our client Monopoly money to purchase whatever they deemed to be essential.”
“Mobility allows you to stay connected at all times wherever you are,” states Sébastien Morin. “The next step will be to connect to the world around us, for example, to turn on the lights or change the temperature setting at home. Connected smart watches already provide loads of information on us and our activities, for example, our heart rhythm or the number of steps we walk every day. Connectivity will go as far as people want it to.”