{"id":2378,"date":"2017-05-17T11:15:26","date_gmt":"2017-05-17T15:15:26","guid":{"rendered":"http:\/\/numa.media\/le-parfait-y\/"},"modified":"2017-05-29T13:48:19","modified_gmt":"2017-05-29T17:48:19","slug":"le-parfait-y","status":"publish","type":"post","link":"https:\/\/numa.media\/en\/le-parfait-y\/","title":{"rendered":"The perfect Y"},"content":{"rendered":"

\u201cLike-moi!\u201d was a colossal success on the web. Of the kind rarely seen in Quebec. \u201cHonestly, we were surprised by what happened,\u201d states Genevi\u00e8ve Provost, a producer at Zone\u00a03. \u201cWe had unreal online viewing ratings, sometimes exceeding TV viewing ratings.\u201d<\/strong><\/p>\n

So \u201cLike-moi!\u201d was a defining moment with a before and an after. Previously, broadcasters and producers were all searching for the new holy grail: how to reach Generation Y. This generation, which loves technology and does not consume content in the traditional ways, was becoming increasingly important for advertisers as its purchasing power grew. But no one knew how to reach Generation Y. That was before.<\/span><\/p>\n

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\u201cWhen we dreamed up \u2018Like-moi!\u2019, millennials were a hot topic,\u201d recalls Genevi\u00e8ve. \u201cWe wanted a site that showcased their specificities, that spoke to them, and that would appeal to them while allowing the older crowd that views our content to recognize them.\u201d<\/p>\n

The sincere interest the \u201cLike-moi!\u201d team showed for Generation Y youths was the foundation of the show\u2019s success. Beyond the caustic and self-deriding tone of the sketches, the show\u2019s strong presence on social networks and the web also made a difference.<\/p>\n

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Je choisis Jonathan<\/figcaption><\/figure>\n

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And it\u2019s all thanks to the broadcaster, T\u00e9l\u00e9-Qu\u00e9bec, and its bold handling of production. \u201cT\u00e9l\u00e9-Qu\u00e9bec immediately agreed with our view that we should have a strong online presence,\u201d says Genevi\u00e8ve Provost. \u201cSince the show constantly makes references to the web and mobile technologies, we needed to be on these technologies, and they understood that. At the time, there weren\u2019t many broadcasters that would have dared to burn a sketch a month before the premiere. But that was the spark we needed. I think the Like-moi! Facebook page and the character of Gaby Gravel launched the show.\u201d<\/p>\n

Maintaining a presence on social networks is time-consuming for the production team. \u201cWe receive a huge number of messages\u2026 Just Gaby Gravel\u2019s Facebook profile\u2026 When we post something, we have thousands of Likes in a few hours. Luckily, we have very few negative reviews, there are some dumb questions, but it\u2019s still fun and it gives the TV team a boost as well.\u201d<\/p>\n

\"consommation_gif\"<\/p>\n

The manual for the perfect Y, available on the show\u2019s site, provides stats that show how this generation stands out. \u201cWe wanted to attract them and provide a platform that didn\u2019t merely replay content. It\u2019s the best way to summarize \u2018Like-moi!\u2019 in an interactive fashion. And the work that Turbulent did, especially on the visuals, was dead on.\u201d<\/p>\n

Due to its success, the show, popular mainly among Generation Y, may spawn another since the production team is at work on new web content for the show.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLike-moi!\u201d was a colossal success on the web. Of the kind rarely seen in Quebec. \u201cHonestly, we were surprised by what happened,\u201d states Genevi\u00e8ve Provost, a producer at Zone\u00a03. \u201cWe had unreal online viewing ratings, sometimes exceeding TV viewing ratings.\u201d So \u201cLike-moi!\u201d was a defining moment with a before and an after. Previously, broadcasters and […]<\/p>\n","protected":false},"author":5,"featured_media":2257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","post-grid"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/00like_moi-1.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/comments?post=2378"}],"version-history":[{"count":4,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2378\/revisions"}],"predecessor-version":[{"id":2382,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2378\/revisions\/2382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media\/2257"}],"wp:attachment":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/categories?post=2378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/tags?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}