{"id":2432,"date":"2017-05-15T14:51:39","date_gmt":"2017-05-15T18:51:39","guid":{"rendered":"http:\/\/numa.media\/liberte-dexpression\/"},"modified":"2017-05-30T11:15:54","modified_gmt":"2017-05-30T15:15:54","slug":"liberte-dexpression","status":"publish","type":"post","link":"https:\/\/numa.media\/en\/liberte-dexpression\/","title":{"rendered":"Freedom of expression"},"content":{"rendered":"<p><strong>How do you build close ties with thousands and thousands of strangers online? \u201cYou have to be yourself and not copy someone else\u2019s style,\u201d advises No\u00e9mie Lacerte, who belongs to the select club of Quebec youtubers whose videos on YouTube attract millions of views. Multichannel agencies and networks have understood that what attracts more than a billion visitors to Google\u2019s platform is authenticity. \u201cWe\u2019re genuine, we\u2019re true to ourselves, and no one puts words in our mouths,\u201d says No\u00e9mie, who has made self-esteem her focus.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">In summer 2013, then aged 16, No\u00e9mie posted her first video on YouTube. She\u2019d dreamed of becoming a lawyer but then discovered how passionately interested she was in this activity. \u201cIt happened so suddenly,\u201d she recalls. \u201cAnd it become so important in my life&#8230; like a vocation or a job.\u201d<\/span><\/p>\n<p style=\"text-align: left;\"><a name='numavideo'><\/a><div class='numa-video-wrapper with-cover'><div class='video-cover-overlay'><img data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/Bannierew-1.jpg?w=1152\" \/><i id='overlay-play' class='overlay-play'><\/i><\/div><iframe id='numavideo' allowfullscreen='allowfullscreen' src='http:\/\/player.vimeo.com\/video\/219511983?api=1&amp;title=0&amp;byline=0&amp;portrait=0&amp;color=fa1164&amp;mw=1004&amp;mh=564' frameborder='0'><\/iframe><\/div><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span class=\"s1\">L&#8217;un des plus populaire Youtubeur qu\u00e9b\u00e9coise, No\u00e9mie Lacerte<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No\u00e9mie is now studying communications. For the past year, she has received support from Goji Studios, a Quebecor Media Group initiative that fosters several youtubers by providing them with expertise in growing their audience and generating benefits from their content. \u201cGoji is like a big family. When I need help or when I have questions, I have all of these colleagues I can turn to,\u201d states No\u00e9mie, who in winter 2017 had about 100,000 YouTube subscribers and more than 7 million views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even with support from Goji, she continues to do everything on her own. \u201cMy videos are really my own creations. I place the camera and tripod. I come up with content ideas. And I edit the whole thing.\u201d She is also active on Instagram and Facebook, but in her opinion YouTube is where she can be the most natural and spontaneous.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1674 size-full\" src=\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/site-web.png?resize=1152%2C648\" alt=\"\" width=\"1152\" height=\"648\" srcset=\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/site-web.png?w=1279&amp;ssl=1 1279w, https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/site-web.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/site-web.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/site-web.png?resize=500%2C281&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><\/p>\n<p>Last August, faced with the pressure of maintaining her good-humoured persona online, No\u00e9mie considered giving it all up. After some seal-searching, she decided to change her image on social media. \u201cI decided to admit that sometimes things aren\u2019t so great.\u201d Ever conscious of the impact she can have on her fans \u2013 for the most past, teens \u2013 she tries to be a positive model, like a friend or older sister.<\/p>\n<p><span style=\"font-weight: 400;\">Only a small part of the revenue generated by her channel comes directly from YouTube. Product placement generates more revenue. \u201cCompanies have lots to gain by approaching youtubers,\u201d she says. \u201cIt\u2019s more effective than on TV, more authentic. You know the youtubers you follow, you know they\u2019re honest with you.\u201d<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1502 size-full\" src=\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/04\/noemie1.png?resize=768%2C686\" alt=\"\" width=\"768\" height=\"686\" srcset=\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/04\/noemie1.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/04\/noemie1.png?resize=300%2C268&amp;ssl=1 300w, https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/04\/noemie1.png?resize=500%2C447&amp;ssl=1 500w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>To safeguard her credibility, No\u00e9mie presents only products she genuinely loves. The companies she represents can choose between subtle or direct approaches: \u201cWhen I\u2019m paid for something, I want my audience to know about it.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">No\u00e9mie Lacerte\u2019s dream is to live her life on camera. \u201cEarning a living doing what you love is everyone\u2019s dream, and I hope to continue doing what I love my whole life!\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you build close ties with thousands and thousands of strangers online? \u201cYou have to be yourself and not copy someone else\u2019s style,\u201d advises No\u00e9mie Lacerte, who belongs to the select club of Quebec youtubers whose videos on YouTube attract millions of views. Multichannel agencies and networks have understood that what attracts more than [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","post-grid"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/Bannierew-1.jpg?fit=1280%2C604&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":5,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2432\/revisions"}],"predecessor-version":[{"id":2462,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2432\/revisions\/2462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media\/1670"}],"wp:attachment":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}