{"id":2450,"date":"2017-05-15T14:46:47","date_gmt":"2017-05-15T18:46:47","guid":{"rendered":"http:\/\/numa.media\/juste-pour-moi\/"},"modified":"2017-05-29T15:45:41","modified_gmt":"2017-05-29T19:45:41","slug":"juste-pour-moi","status":"publish","type":"post","link":"https:\/\/numa.media\/en\/juste-pour-moi\/","title":{"rendered":"Personalized grocery shopping"},"content":{"rendered":"

Often, flyers serve just one purpose: to remind you that you forgot to put up the sign that says\u2026 you don\u2019t want them! So you grab the stack of print material delivered to your door and, with a mild sense of guilt, drop it in the recycling box.<\/strong><\/p>\n

No one wants to spend time studying the details of an ad, but everyone wants to take advantage of discounts. To facilitate the shopping experience, Metro \u2013 working closely with agencies Tink and Publicis \u2013 has launched the \u201cJust for Me\u201d campaign that provides all users with a personalized digital environment.<\/span><\/p>\n

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\u201cThe goal was to simplify a task that is \u2013 let\u2019s face it \u2013 a bit boring,\u201d states Antoine Desjardins, Vice-President of Consulting Services at Tink. \u201cThe objective was to give consumers access to discounts that are right for them and relegate other offers to the background.\u201d<\/span><\/p>\n

The \u201cJust for Me\u201d platform (web and mobile) allows users to create a personal profile that evolves and improves over time. It includes coupons for products they like and a flyer that is structured in accordance with their preferences.<\/p>\n

\u201cThe result is a significantly enhanced in-store experience,\u201d says Antoine Desjardins. \u201cDiscount coupons are traditionally a way of directing consumer choice; conversely, Metro\u2019s philosophy is to enable customers to save on the products they purchase regularly.\u201d<\/span><\/p><\/blockquote>\n

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The digital ecosystem behind such an application is complex and required close and constant collaboration among three different teams: from the Tink digital agency; from the Publicis communications agency; and from Metro. \u201cIt was Metro\u2019s idea,\u201d says Antoine Desjardins. \u201cWe needed to strike a balance between the needs of the grocery chain, the vision of the creative team, and the constraints of the technology. We drew inspiration from the best business practices in retail, but also in other industries in Canada and elsewhere. But the crucial thing was to comply with the security rules established by Metro to protect customers\u2019 personal information.\u201d<\/span><\/p>\n

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The experience-enhancing process is ongoing; while Antoine Desjardins cannot reveal any details, he says that shopping at Metro will continue to improve in the years ahead.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Often, flyers serve just one purpose: to remind you that you forgot to put up the sign that says\u2026 you don\u2019t want them! So you grab the stack of print material delivered to your door and, with a mild sense of guilt, drop it in the recycling box. No one wants to spend time studying […]<\/p>\n","protected":false},"author":5,"featured_media":2315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","post-grid"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/01-metro-refonte-page-accueil1-3.jpg?fit=1290%2C920&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/comments?post=2450"}],"version-history":[{"count":3,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2450\/revisions"}],"predecessor-version":[{"id":2453,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2450\/revisions\/2453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media\/2315"}],"wp:attachment":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media?parent=2450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/categories?post=2450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/tags?post=2450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}