{"id":2454,"date":"2017-05-10T13:03:32","date_gmt":"2017-05-10T17:03:32","guid":{"rendered":"http:\/\/numa.media\/musique-en-cadeau\/"},"modified":"2017-05-29T15:48:50","modified_gmt":"2017-05-29T19:48:50","slug":"musique-en-cadeau","status":"publish","type":"post","link":"https:\/\/numa.media\/en\/musique-en-cadeau\/","title":{"rendered":"The gift of music"},"content":{"rendered":"

Not so very long ago, gifts of music \u2013 in the form of CDs \u2013 were a common sight under the Christmas tree. Giving music was a Holiday Season tradition and helped \u201ccomplete\u201d related gifts such as the Walkman and the Discman.<\/strong><\/p>\n

In our digital era, music is now streamed, and the tradition of giving music has fallen by the wayside. In an effort to revive this tradition, record label Poulet Neige has launched its Christmas music list on the web.<\/span><\/p>\n

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How does it work? First, Poulet Neige approaches artists from all musical backgrounds (and all record labels) to persuade them to add their album titles to the list. Then music fans are invited to view the list online and choose the albums they\u2019d like to receive for Christmas. Participants have to provide their e-mail address, and on Christmas day they receive a link to download the music they selected \u2013 totally free and totally legal!<\/span><\/p>\n

After years of preparing their Holiday Season list by hand, Poulet Neige received a grant enabling it to professionalize its operation. The subsidy, however, was not renewed the following year. And that is when Folklore, another record label, decided to put its shoulder to the whee<\/span><\/p>\n

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\u201cThe initiative had caught our attention because, at the time, it was innovative,\u201d says David Mongeau, co-founder of Folklore. \u201cBack then there was a lot of discussion about whether music online should be free. I\u2019m not even sure if the band Misteur Valaire [now known as Valaire] had begun to ask for voluntary contributions for its albums.\u201d<\/p>\n

Urged by Folklore, the project continued to improve, both the visual appeal of the list and the navigation experience on the site. The team scored some successes, including the donations received from online visitors. \u201cWe\u2019d already implemented voluntary payment systems for other clients,\u201d states David Mongeau, \u201cand we knew this approach could work. The response was surprising. Honestly, we\u2019d never seen such a reaction. Some people paid more than they would have if they\u2019d had to purchase the album.\u201d The money has gone to paying the production team and ensuring the project\u2019s sustainability in the years ahead.<\/span><\/p>\n

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The main benefit for participating artists (mainly new and rising names) is the increasing exposure they get from this event. \u201cThey all receive e-mails from people who downloaded their music,\u201d says David Mongeau. \u201cWe strongly encourage visitors to \u2018like\u2019 artists\u2019 page and sign up to their mailing list. From what I\u2019ve heard, this helps the bands kick-start their career. It allows them to create a fan base and attract more people to their shows. It keeps the whole thing going!\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Not so very long ago, gifts of music \u2013 in the form of CDs \u2013 were a common sight under the Christmas tree. Giving music was a Holiday Season tradition and helped \u201ccomplete\u201d related gifts such as the Walkman and the Discman. In our digital era, music is now streamed, and the tradition of giving […]<\/p>\n","protected":false},"author":5,"featured_media":2288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-en","post-grid"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2017\/05\/06-1024x539-1.jpg?fit=1024%2C539&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":4,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2454\/revisions"}],"predecessor-version":[{"id":2458,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/posts\/2454\/revisions\/2458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media\/2288"}],"wp:attachment":[{"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/categories?post=2454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/numa.media\/en\/wp-json\/wp\/v2\/tags?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}