![\"lesmainsdanslesplatsimage1\"](\"https:\/\/i0.wp.com\/numa.media\/wp-content\/uploads\/2016\/01\/lesmainsdanslesplatsimage1.jpg?resize=1152%2C646\")
<\/a>The objective of the web series launched in January 2015 and created for Dairy Farmers of Canada, was to show how important it is to pass on culinary knowledge from one generation to the next. \u201cOur main concern as a team was to be realistic. Getting kids active in the kitchen is fine, but we needed to show it in a realistic manner,\u201d says Jocelyne Morissette, director, project management team, Montreal and Toronto, at Quebecor.<\/p>\n
To find parent-child duos, an invitation was placed in Coup de pouce, both the print magazine and the web site. About a hundred families answered the call. The duos that were selected are representative of reality and include fathers, mothers, and young girls and boys you can find in real family kitchens in apartments in town or houses in the suburbs.<\/p>\n
\u201cWe consider culinary culture to be part of Culture with a capital C, just like literature or theatre,\u201d asserts Martin Jolicoeur, the director on the web series, who has also directed Par-dessus le march\u00e9 (on the TVA network) and L\u2019assiette d\u00e9mystifi\u00e9e (on Canal D). \u201cThe shoots went really, really well. I have to say that Jocelyne Morissette and line producer \u00c9lo\u00efse Forest did a great casting job.\u201d The duos were well-prepared prior to shooting. The director also emphasized Eliott Miville-Desch\u00eanes\u2019s professionalism and ability to put the kids at ease. \u201cThe whole thing was extremely well-orchestrated, even without a script,\u201d notes Martin Jolicoeur. \u201cThrough these capsules, we wanted to show how cooking together can help families share certain values.\u201d<\/p>\n
<\/p>\n